About this role
As Specialist II in Integrated Marketing & Communication (IMC), you will translate overarching strategy into data-driven, multi-channel marketing campaigns spanning digital, print, and social channels. You will own media planning, direct stakeholder and agency relationships, leverage client insights to influence business decisions, and measure ROI across all product and segment activations. The Tech Stack Deep-Dive Marketing Technology & Analytics Platforms Must-Haves: Digital & Channel Marketing: Social Media Platforms, Direct Email Marketing, Content Marketing, SEO/SEM strategies Analytics & Performance Tracking: Marketing Analytics Platforms, Performance Effectiveness Tools & Data Frameworks Media & Advertising: Digital & Mobile Advertising Networks, Media Buying & Planning tools Nice-to-Haves: Automation & Client Management: Marketing Automation platforms and CRM systems Key Responsibilities Campaign Orchestration & Execution: Architect, execute, and monitor integrated digital, direct, and above-the-line (ATL) marketing campaigns and activations tailored to target audiences. Agency & Media Management: Prepare strategic agency briefings, manage creative partner relationships, and execute targeted media buying and channel planning. Data-Driven Optimization: Analyze campaign data, evaluate performance metrics/ROI, and iteratively optimize campaign elements for maximum impact. Executive & Cross-Functional Alignment: Partner with business leaders to align campaign choices with broader goals while mentoring junior team members. Why Join Us? High Autonomy & Impact: Lead end-to-end campaign decisions with direct exposure to executive leadership. Continuous Growth: Expand your expertise in financial services trends, modern martech, and data-driven client engagement strategies. Collaborative Culture: Work in a dynamic, cross-functional environment focused on marketing excellence, innovation, and measurable ROI