About this role
About the Role We are looking for an experienced CRM & Lifecycle Marketing Manager to take ownership of the customer journey from initial lead generation through to conversion, enrolment, re-engagement and alumni relationships. This is an exciting opportunity for a strategic yet hands-on marketing professional who understands how to turn leads into customers through targeted, personalised and automated communication strategies. You will play a key role in developing and managing lifecycle marketing campaigns across multiple business units, using email, WhatsApp and SMS to improve engagement, drive conversions and maximise customer lifetime value. Key Responsibilities Develop and implement CRM and lifecycle marketing strategies across multiple business units. Design, build and manage automated customer journeys and lead nurturing campaigns using HubSpot and Salesforce. Work closely with sales teams to develop lead scoring models and improve lead-to-customer conversion. Drive audience segmentation and personalised marketing communications. Plan and execute WhatsApp and SMS marketing campaigns. Develop re-engagement and reactivation campaigns to retain and convert existing leads. Continuously test and optimise messaging, campaigns and customer journeys. Monitor email deliverability and ensure all communications comply with POPIA requirements. Track, analyse and report on campaign performance, engagement, conversion rates and revenue impact. Minimum Requirements 6–10 years' experience in CRM, lifecycle or email marketing. Proven experience managing end-to-end customer lifecycle campaigns across multiple business units. Hands-on experience with HubSpot and/or Salesforce Marketing Cloud. Experience with WhatsApp Business messaging and SMS marketing. Strong analytical skills, with experience in campaign testing, optimisation and performance reporting. Good understanding of POPIA and data privacy requirements. Previous agency experience is essential. Advantageous Experience within the higher education or EdTech industry. Experience working in a fast-paced, multi-brand marketing environment. The Ideal Candidate You are both strategic and execution-focused, with the ability to manage multiple priorities and take ownership of projects from concept through to delivery. You enjoy working in a dynamic environment, are comfortable wearing multiple hats and have a passion for using data, technology and personalised communication to drive measurable business results. Please note that only suitable candidates will be contacted.