About this role
Marketing Manager We're looking for a commercially minded Marketing Manager to drive brand, customer acquisition and marketing strategy for a growing B2C service business. About the role You'll own our marketing strategy end-to-end — building brand awareness, driving lead generation, and converting interest into sales. This is a hands-on, results-driven role for someone who understands how to market and sell a service directly to individual consumers. Requirements Fluent in Afrikaans (non-negotiable) Proven experience as a Marketing Manager Strong B2C marketing background — ideally from insurance, financial services, telecoms, subscription, membership, healthcare, education or similar service industries Solid digital marketing experience across social media, content and campaign management Strong grasp of customer acquisition, lead generation and conversion Experience managing both digital and traditional marketing channels Commercially driven, with a track record of hitting measurable growth targets Key responsibilities Develop and execute overall marketing strategy Build brand awareness and market positioning Drive customer acquisition and lead-generation campaigns Manage digital, social, content and traditional marketing channels Develop messaging tailored to the Afrikaans-speaking consumer market Partner with sales to support conversion and revenue growth Manage agencies, suppliers, budgets and campaign performance Track cost per lead, conversion rates and ROI Identify new market opportunities and partnerships We're after someone creative but highly commercial — who sees marketing as a driver of sales and revenue, not just brand.