About this role
Culinary Sales Consultant – Private Label Location: Gqeberha, Eastern Cape Reporting to: Sales Manager Secondary Reporting: General Manager Our client is seeking an energetic, target-driven and customer-focused Private Label Consultant to identify new business opportunities, grow existing customer relationships and drive sales through the introduction and promotion of private-label products. The ideal candidate will have a strong food industry or culinary background , with Chef experience being a significant advantage. The successful candidate must be confident conducting product demonstrations and cook-offs, engaging with chefs and customers, and adding value to menus through product knowledge and practical culinary expertise. MINIMUM REQUIREMENTS Matric / Grade 12. A tertiary qualification in Sales will be advantageous. Valid Code EB driver's licence . At least 3 years' Chef experience within a hospitality environment. Experience within the food industry or a similar environment will be highly advantageous. Strong understanding of private-label strategy . Advanced Microsoft Excel proficiency. Own reliable and trustworthy vehicle, which must be available for work-related use. KEY PERSONAL ATTRIBUTES The successful candidate should demonstrate: Excellent communication skills and fluency in English. Strong sales and customer persuasion abilities. Excellent client relationship management skills. High energy levels and a positive, proactive approach. Professional, disciplined and well-presented manner. Ability to work independently as well as within a team. Strong target and results orientation. Ability to confidently present and speak to groups. A team-player mentality. Flexibility to work after hours when required. Confidence and ability to conduct product demonstrations and cook-offs . Ability to engage with chefs and add practical value to their menus. Strong commercial awareness and an understanding of how private-label products can support customer needs and business growth. KEY RESPONSIBILITIES Identify new business opportunities to grow and expand the market. Develop and maintain strong relationships with existing customers. Increase sales with current customers by introducing new products and growing the overall product basket. Promote private-label products and support the implementation of private-label strategies. Conduct product demonstrations, cook-offs and presentations where required. Provide chefs and customers with product knowledge, menu ideas and practical value. Contribute positively towards achieving individual and team sales targets. Act as a professional ambassador for the business when dealing with customers. Participate in projects and initiatives aimed at generating additional revenue. Identify customer needs and recommend appropriate products and solutions. Work collaboratively with internal teams to support customer satisfaction and sales growth. Maintain a professional and customer-focused approach at all times. VEHICLE REQUIREMENT A reliable and trustworthy vehicle is essential, and the successful candidate must be willing to use their own vehicle for work purposes. APPLICATION REQUIREMENTS Interested candidates should submit a detailed CV together with a motivational letter explaining: Why they believe they are suitable for the position. Their relevant food industry, Chef and/or sales experience. The value and skills they would bring to the role. Their experience with customer relationship management and business development. Their experience with product demonstrations, cook-offs and working with chefs, where applicable.