About this role
Lead: Design Purpose Statement We're looking for a senior Design Lead to help protect and evolve our brand and promote a favourable, consistent market profile by leading and overseeing a team responsible for: Designing and developing concepts for Marketing and other departments in a visual language consistent with the brand Creating conceptual positioning, design and campaign elements for existing and new products launched to market Taking overall responsibility for the creative team where required Co-leading (in collaboration with the Copy Lead) and coordinating the delivery of exceptional Above the Line (ATL) and Below the Line (BTL) campaign elements Acting as custodian of the brand from a visual communications design perspective, promoting consistency and advising on correct communications design usage to support business objectives Experience Minimum: 6 – 7 years' proven experience in an advertising and communications environment, with specific exposure in an advertising agency or internal studio environment as a designer Proven experience across brand design, traditional design and conceptual design Proven experience delivering large, integrated campaigns In-depth, hands-on experience with Adobe Creative Cloud and Figma Proven experience leading a team, managing projects, and mentoring designers Retail marketing and branding experience Proven experience with design systems Exposure to a variety of brands and brand work Experience in Art Direction Ideation and prototyping Presentation and virtual collaboration techniques Experience working on multiple brands simultaneously Experience taking leadership for projects/assignments in a high-performance team, dealing with volume in a fast-paced, high-pressure environment Ideal: Experience in the application of web and social media campaigns Experience in mobile app UI design Experience in web animation JIRA experience and working in sprints 3D & animation development Prototyping and user testing Previous supervisory/people management experience Qualifications Minimum: A relevant tertiary qualification in Design Ideal: A relevant post-graduate qualification in Design Knowledge Minimum: Industry-standard design software (Adobe Creative Cloud, Figma, etc.) Presentation and virtual collaboration techniques Microsoft Office (Word, Excel, Outlook) Design techniques, trends and skills Technology related to the design/advertising industry The advertising and creative process Ideation and prototyping Digital marketing and marketing technology Ideal: Tools such as Jira, Confluence, etc. Influence of Machine Learning and AI on design principles Behavioural sciences Skills Attention to Detail Communication Skills Interpersonal & Relationship Management Skills Presentation Skills Problem-Solving Skills Strong team leadership and mentorship ability A collaborative, ego-free approach — culture fit is essential; we're looking for someone who leads with humility, values the team over individual credit, and fosters a positive, supportive working environment